Hewlett Packard Enterprise

HPE

Their customer service was in preparation to reduce information load through a to-be-launched chatbot app for regional home pages. But how should this sci-fi conversation feel like? Should we start from CEO quotes before indexing popular questions?

Although I was asked for a workshop specific to micro-copy for a chat platform, my survey revealed the department needs to dance with writing for engagement first. I compiled a 6 hour crash course in effective communication for digital mediums. People even listened for a while.

Type

Multinational information technology corporation

Goal

Educating the customer support department about copywriting

Audience

Poland (B2C)

Consulting

Workshop