Kopalnia Wrocław

Kopalnia Wrocław

During the tour of the lake resort (as in: playing on an inflatable obstacle course), my friend drowned his glasses of -5 diopters. We had to arrange a diving operation that took 2 hours.

Later on, when the resort’s owner asked for a new slogan, I knew the exact feeling to follow. “Strefa wakacji” (en. holiday spot) came to life, as Kopalnia has 4 theme areas with everything for chill: a barbecue spot, an outdoor gym, a beach club, and an island for pets.

 

Type

A sports-focused beach resort near Wrocław, Poland

Goal

Creating a memorable slogan that will reveal the idea of the place in a snap

Audience

Poland

Copywriting

Slogan

 

Media: © Kopalnia Wrocław and  25wat

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