Visa Inc.

Visa partnered with Bidroom (membership-based hotel platform) to provide discounted hotel bookings as a park to 522.6 million premium European cardholders from 38 countries. That’s a lot of folk, I know. It was our moon landing mission.

Our joint media world tour— that I led from Bidroom’s side — brought in 62 publications from crowded spots such as Travel Daily Media, Silicon Republic, Emerce, Europapress, and Web in Travel.

 

Type

Finance technology corporation

Goal

Securing media publications for Visa and Bidroom to reach Visa cardholders

Audience

International (inc. US, UK, Poland): B2C (Visa premium cardholders)

Copywriting

Editing, web copywriting, press releases, Q&A, email campaign

Public Relations

Media networking, news distribution, publishing

 

Media: © Visa and Bidroom