Visa Inc. |
Visa partnered with Bidroom (membership-based hotel platform) to provide discounted hotel bookings as a park to 522.6 million premium European cardholders from 38 countries. That’s a lot of folk, I know. It was our moon landing mission.
Our joint media world tour— that I led from Bidroom’s side — brought in 62 publications from crowded spots such as Travel Daily Media, Silicon Republic, Emerce, Europapress, and Web in Travel.
Type Finance technology corporation Goal Securing media publications for Visa and Bidroom to reach Visa cardholders Audience International (inc. US, UK, Poland): B2C (Visa premium cardholders) Copywriting Editing, web copywriting, press releases, Q&A, email campaign Public Relations Media networking, news distribution, publishing
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Visa Inc.
We offered acess to Bidroom as an exclusive travel perk for Visa cardholders.
A media campaign was prepared in 14 languages with Visa's London office.
I secured over 62 media publications in English, Spanish, German, Portuguese, Italian, Greek, Dutch, and Polish to maximize our reach.
